Synthesis & Concept
User Testing & Validation
Process & Creative Direction
A restless mind with a constant urge to bring ideas to life.
From day 1 at Anoto, I have had an intensive exposure to working with engineers from embedded software, to hardware design and manufacturing, and more recently web and mobile software. As a designer, I feel it is important to keep a clear focus on the people who use technology and the design that will communicate with them, but I have great admiration for skilled engineers and I believe the best design solutions can only come out of a great collaboration between designers and engineers.
Something that has always been at the heart of what I do, from business development to design — is an innate instinct to question the purpose of my work. Taking a strategic perspective on any project is key to good design and good business. Good design can never be built on the wrong assumptions. For each project that I work on, I always invest time in identifying the right design problem, before design the right solution.
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