Who am I?

Lars Rosengren — I was born in and grew up in Sweden. At some point, I became restless and started exploring the world around me. I ended up in Japan, where I first went to university and later worked. I took a first degree in Business, then started working with strategic planning and business development for Anoto, a Swedish technology company pioneering digital handwriting.

Originally, I joined Anoto because I was intrigued with the digital pen and paper as a genuinely human interface. I made my work with Anoto a commitment to facilitating the realisation of digital handwriting.

However, in the process, I came to the conclusion that there were many unresolved issues with the concept and the product, which I could not influence from a business perspective. My interest in design grew deeper. I realised that the essence of any successful product or service lies in the human element that design brings — the integration of Design, Engineering & Business. As a consequence, I went back to Design school and took a second degree in Interaction design.

Throughout my work I have cross paths and worked with many entrepreneurs. I am passionate about human element that drives people think, create and build on what they believe in. After design school, I spent a couple of years building my own company, and shuttling back and forth between London and Silicon Valley — still my two favourite hubs of innovation and creativity.

In my current work, my main motivation is to work closely with talented people in design, engineering and business, and to contribute by bringing that human element and a hint of innovation into products & services with well applied design methodology.

At present, I work with a great team at Ustwo — "studio of dreams", in London.